Valve CMO threatened the company would walk away from games if it didn't own the rights to Half-Life
By Dr. Eleanor Vance | Published on January 01, 0001
It's the 2025 Game Developer's Conference, and one of this year's most interesting talks was delivered by Monica Harrington, a founding member of Valve and the company's first chief marketing officer.
Harrington's career has been very much on the business side of software development but, way back in Valve's early days, she suddenly realised "there were a few things I didn't know" about the deal the company had signed with publisher Sierra to distribute Half-Life ().
"It wasn't an idle threat—we weren't going to take on all of the risk to make other people rich," says Harrington. "Besides, I knew Gabe had interesting ideas that had nothing to do with games."
One of these ideas was an "online entertainment platform" in partnership with Amazon, raising the interesting prospect of an alternative timeline where Prime Gaming is a passable user experience. C'est la vie.
These other paths would remain untravelled. Harrington was able to go back to Sierra showing Valve's ability to leave the publisher and games behind, and in 2001 the publishing agreement was amended, returning the Half-Life IP to Valve and, crucially, the online distribution rights [[link]] for its own games.
It's funny that this is all about hard-nosed business realism yet, at the same time, without this approach we'd
arguably never have seen Half-Life 2, Steam, and everything that comes from it.
Harrington told PCG last year that she was motivated by "an extraordinary sense of responsibility to the people we hired… the ethos at Valve was to hire only the people you actually wanted to work with and then set them free to do what they did best.
"I knew that while Sierra might claim the IP rights, it could never claim that it made Half-Life," . "So yes, I felt that pressure in an extraordinary way, and it's part of what fueled me to begin the legal fight for the Half-Life IP and to do what I could to help set Valve up for long-term success."
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